UX writing is a new field that I have studied intensively. Unlike writing regular copy for marketing a brand, writing UX copy aims to navigate users of a site or application in completing tasks to achieve their goals. Of course, there are many new, compelling, and challenging things that I have learned in writing copy for user experience.
I’ve learned a lot how essential data, context, and the proper thought process are in producing a copy (microcopy) that is usable, useful, and responsible for digital product’s users. Even though a UX writer only craft simple copy, there is a long thought process that must be gone through in order to be able to understand and bridge the needs of the purpose of a digital product and the needs of its users without them having to experience difficulty or frustration.
Case#1 : Simple Wireframe (How to Book a Pilates Class)
-Create a single task flow
-Write UX copy
About Devy: A housewife who has two toddlers and still wants to keep her body maintained, fit, and healthy.
Goals: She wants to have a good and fit body shape
Pain Points: She has limited time to practice or exercise alone.
Task: Take exercise classes and book classes via the application.
As part of the UX writing course at Jay Jay School, I created a simple wire about how to book a pilates class on the app.