Category: Portfolio

  • UX Writing

    UX Writing

    UX writing is a new field that I have studied intensively. Unlike writing regular copy for marketing a brand, writing UX copy aims to navigate users of a site or application in completing tasks to achieve their goals. Of course, there are many new, compelling, and challenging things that I have learned in writing copy…

  • Social Media Content

    Social Media Content

    Brand value is linked with its story. Branding is not about what you say about you, but it’s all about what people say about you. Who are you? What makes your values? What makes you unique? In the real world, sometimes emotions play the biggest role. Users want to be understood too, and the only…

  • Articles

    Articles

    Humans are creatures who like telling stories and building their lives based on the stories they believe in. Without stories, life feels meaningless. Through stories, humans try to convey emotional experiences, ideas, and insights to other humans. Through stories, humans try to inspire each other. That’s why I have always believed that words have a…

  • The rising of local small skincare enterprises amid the pandemic

    The rising of local small skincare enterprises amid the pandemic

    Several skin care local products have already fulfilled the market today. The phenomenon is inseparable from a relentless marketing tactic that has been done by some young beauty entrepreneurs to reach more consumers who are mostly still impacted by imported skin care products. Local skin care businesses always have some tricks to survive in the…

  • Menuju Generasi Tanpa Uang Tunai, Beli Pulsa Semudah Jentikan Jari di Traveloka

    Menuju Generasi Tanpa Uang Tunai, Beli Pulsa Semudah Jentikan Jari di Traveloka

    Seorang politisi sekaligus pakar kebijakan publik Amerika Serikat,  Robert Reich pernah berkata begini “Nanti tiba waktunya- entah kapan, saya tidak bisa memberi tanggal- ketika uang fisik  akan terhenti sejenak eksistensinya”.   Ya, rasanya belum lekang dari ingatan kita mengenai polemik kebijakan pemerintah yang berupaya mengarahkan masyarakat pengguna jalan tol untuk menggunakan e-money per Oktober ini.…

  • Liburan Seru dengan Kereta Api Bareng Si Kecil, Kenapa Tidak?

    Liburan Seru dengan Kereta Api Bareng Si Kecil, Kenapa Tidak?

    Saat ini pamor kereta api tengah menanjak. Moda transportasi darat yang satu ini tidak lagi dihindari karena kerap dianggap penuh sesak dan membuat perjalanan tidak nyaman. Sebaliknya, banyak orang kini berbondong-bondong melakukan perjalanan ke luar kota menggunakan kereta api sebab dianggap lebih leluasa dan bebas macet. Ya, dibandingkan menggunakan bus, menumpang moda transportasi yang satu…

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